Kevin Costner and Modern West
Kevin Costner reconnected with old friends to start the band Modern West. Their website, originally built by their record label, was attractive and functional, but in some ways ill-suited to the band and its fans. The small text was hard to read, the site was slow to load and navigate, and it was difficult for fans to interact. The label’s proprietary content management system made new requirements for the site hard to implement.
Little Thinky reprogrammed the site to function on a new, self-hosted, extensible and accessible content management system. We also gave the design a “refresh,” keeping the site’s major design elements the same while tweaking and cleaning up the layout. When it was all finished, the new site was much easier to read, easier to keep updated, and fan interaction increased exponentially.