The Alternate Routes

The Connecticut-based rock band, The Alternate Routes, had a website built for them from a template. Although it served them well for some time, it had a few issues—the site drew its content from Flash “widgets,” making it slow to load and rendering it unusable on most mobile devices; it was difficult for their fans to find information and interact with the band; it was hard for the band to maintain.

Little Thinky redesigned the site from the ground up, making it a breeze to navigate and easy to use. Tour information, music samples, photos, and video are now easily accessible and simple to find. Using the integrated content management system, the band can update the site from any location. Most importantly, the entire site is built using standard web practices and an accessible platform, allowing future upgrades to be integrated into the site without hassle.

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GHR Foundation

Founded in 1965, the GHR Foundation believes through mutual love and respect for all humankind, the world will be a better place where poverty, illiteracy, intolerance, and chronic health issues (both physical and mental) will be eased. They employ entrepreneurial creativity and the spirit and practice of transformational philanthropy to achieve this goal.

Little Thinky was asked to build a simple, one-page “placeholder” while bids for a full-fledged website were being solicited. We delivered an attractive website which showcases GHR’s work across the globe and provides a clear and concise message of GHR’s mission.

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Kevin Costner and Modern West

Kevin Costner reconnected with old friends to start the band Modern West. Their website, originally built by their record label, was attractive and functional, but in some ways ill-suited to the band and its fans. The small text was hard to read, the site was slow to load and navigate, and it was difficult for fans to interact. The label’s proprietary content management system made new requirements for the site hard to implement.

Little Thinky reprogrammed the site to function on a new, self-hosted, extensible and accessible content management system. We also gave the design a “refresh,” keeping the site’s major design elements the same while tweaking and cleaning up the layout. When it was all finished, the new site was much easier to read, easier to keep updated, and fan interaction increased exponentially.

Pate-Davis Jewelers

Pate-Davis Jewelers is a small but venerable jewelry store, and a family tradition dating back to 1895. Their existing website was a simple placeholder and Pate-Davis was eager to establish a viable web presence.

We drafted wireframes and a layout for an entirely new site. Simon Marshall of Glue Design provided warm and rich visuals, and we integrated an easy-to-use content management system behind the scenes. The finished product represents the unique, relaxed, and professional experience of visiting the store in person, while showcasing its rich history.

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